RWS Global, the creator of live experiences, has announced two leadership appointments as part of its global expansion.
Hans Vollrath joins the company as executive vice president of land production, while Ashley Hong becomes the new vice president of licensing.
Vollrath has more than 30 years of experience in delivering global productions and guest experiences, including theatrical productions, theme park shows, immersive experiences and branded attractions. Before RWS Global, Vollrath served as general manager at Meow Wolf, overseeing daily operations. He also has experience at The Walt Disney Company, where he played key roles in cruise operations, themed entertainment and international expansion.
Hong has more than 20 years of global licensing experience and most recently pioneered the establishment of Icon Licensing, a full-service licensing agency specialising in creating strategic brand partnerships and deals across entertainment, lifestyle and fashion.
Jake McCoy, COO at RWS Global said: “Bringing Hans on as our EVP, Land Production is a game-changer.
“His vision, drive and influential background in themed entertainment are exactly what we need as we scale upwards. Our team is excited about the powerful leadership and fresh perspective he will bring to elevate everything we produce.”
Veronica Hart, CGO at RWS Global, said: “We are thrilled to welcome Ashley to our team. Her passion for fandom, her expertise in global brand strategy and her deep knowledge of the licensing industry will be invaluable assets as we expand our offerings globally and strengthen our position in the market.”
