Software platform provider Roller has raised a AU$7m series B round of funding to expand its development team and accelerate growth in North America and Europe.

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The round was led by US based growth capital firm Acadian Software, with participation from a number of Australian based investors.

Roller is an enterprise platform that allows leisure and entertainment venues to perform business critical functions such as online bookings and in-venue payments, and manage day-to-day operations and customer relationships.

Founded in Melbourne, Australia in 2011 by brothers Luke and Mark Finn (pictured), the solution is being used by hundreds of clients around the world to boost customer experiences and improve operating efficiency.

“We have invested heavily in building flexible and scalable technology, which allows us to serve several industry verticals including; theme parks, trampoline parks, museums, zoos, bowling alleys, ski fields, water parks and more,” said Luke, co-founder and CEO of Roller. “As a cloud based solution that is approaching a billion dollars of total transaction value, Roller has reached a scale where we are able to see industry wide trends, best practices and technology needs. This places us in a unique position to help our clients drive value through a combination of data driven insights, improved customer engagement capabilities and targeted operating recommendations.”

With a team of 50, and offices in Melbourne, London and Los Angeles, Roller currently supports clients in 15 countries and has translated the platform into 12 languages including Spanish, German, Italian, Arabic and Korean.

The funding round brings the total amount raised by Roller since founding to $15m. Other investors include Fairfax Media, which is also a client of Roller, as well as private investors. As part of the transaction, Jon Karlen from Acadian will be joining Roller’s Board, which is chaired by Dennis Finn, former global vice chairman of PwC and CEO of Advisian.

Looking forward, Luke said: “Roller will continue to invest heavily in technology and innovation in order to help our clients grow. This has been key to our success to date and we want to both maintain and build upon our reputation as a pioneer within the industry. We will remain extremely focused on delivering real outcomes for our clients, and are confident that in doing so, we will grow to become the leading technology provider in our target markets.”