JPM International has appointed Rolf Nielsen as a consultant for the company's further drive into the UK market, with an aim to show further commitment on JPM's part to re-establish its brand within the UK Cat C market.
JPMs sales and marketing director Simon McCarthy commented: "Given the current trading conditions within a very difficult UK market, JPM needed to reinforce its position - ensuring all its customers and retailers fully understand its development plans and aspirations for the UK.
"The appointment of Rolf as JPM’s voice in the UK is paramount to our success. I have known Rolf for several years and have always been impressed with his professionalism and drive; these are just some of the attributes that he brings to JPM to assist in the roll out of our product into the UK market."
