Six Flags has seen record revenue intake for its ninth consecutive year.
The company saw revenue increase $105m, or eight per cent, to $1.5bn. The full-year revenue growth was primarily driven by a five per cent increase in attendance, a two per cent increase in guest spending per capita, which was driven by a four per cent admissions per capita increase, and a seven per cent increase in sponsorship, international agreements and accommodations revenue.
Attendance at the company’s parks grew to 32 million guests in 2018, primarily driven by five domestic parks acquired in June 2018, the benefit of 365-day operations at Six Flags Magic Mountain, strong growth in Mexico, and growth at the company’s waterparks.
“I am very proud that we have achieved our ninth consecutive record year,” said Jim Reid-Anderson, chairman, president and CEO.
"Our exceptional operating performance in the fourth quarter demonstrates the strength of our pricing power, membership strategy, and in-park spending programs, all of which, together with our domestic and international park expansion initiatives, will provide a strong platform for growth for many years to come.”
