The Al Shaya Group opened its new Quest FEC at The Avenues shopping mall, in Kuwait, last week, after pandemic interruptions.
A locally-based company, Al Shaya is seeking to expand throughout the region with its entertainment operations. The essence of Quest is high-technology family-oriented social activity combined with physical activity.
The company is a substantial force in local retail, franchising a number of international brands. It has a strong presence in Russia, Turkey, Europe and the MENA region, with stores, cafes restaurants and its own leisure venues.
The Quest brand is described as "an urban playground" and has two internal arenas, each of which incorporates multiple complex but interconnected activity zones. The Junior Tag Arena is unique to the company and is designed for children up to the age of eight. The second arena is open to anyone over the height of 120cm.
Both arenas have games that combine physical and mental challenges. Placed throughout both arenas and within the different activities at ‘tags’ which glow in different colours, according to a computer-controlled points system.
The players collect points through wristbands equipped with electronic sensors that automatically log-on to the tag light source, building up more points as they reach more tags. Strategy plays a major part in the process of collecting tag. Each game lasts 20 minutes with a short break as Quest involves some physical activity..
Al Shaya operates a KidZania and a Tekzone in Kuwait.
