QubicaAMF has formed an alliance with Synergy Restaurant Consultants in order to enable bowling and entertainment investors to benefit from food and beverage start-up services, creating facilities where restaurants and bars are well integrated with the entertainment offering.
As part of the agreement, Synergy will offer QubicaAMF clients a package of start-up services intended for two specific types of bar and restaurant operations: fast casual and casual dining.
“In recent years we’ve seen a trend of the convergence between dining and entertainment, which is reflected by the increased number of boutique bowling and hybrid entertainment centres that have been leading the new centre development in the US,” said Riccardo Cuppi, new centre product and segment manager for QubicaAMF.
Wendy Smith, new business development manager at QubicaAMF Worldwide, added: “While it’s true that most new centres are incorporating a significant portion of their investment in food and beverage offerings, many times these operations don’t perform as well as planned. These tailored packages, along with Synergy’s expertise in this area, will provide investors a turnkey solution when it comes to effectively including bar or restaurant offerings into the mix.”
“We understand the importance of food and beverage in new bowling and entertainment centres, which can account for more than 50 per cent of total facility revenue, said Jay Buhl, QubicaAMF’s senior vice president of sales for the US. "Partnering with market experts for services that are outside of our core business, such as food and beverage, is a win-win. The knowledge and experience this alliance will bring to our clients will be unparalleled.”
