David Snook finds that there is more to good venue design than just location.

Location design

WHAT’S the old saying? The three principal rules in any commercial venture - the success of which is based upon footfall - are location, location and location.

Undoubtedly true but a close second to the importance of exposing the venture to the passing public must be keeping them once they are tempted in. And that depends upon several factors: the décor, the climate control, the comfortable environment, the equipment, the food and beverage, the management, the staff. Of them all, arguably, the basic design must be of paramount importance.

Read the full article in the October issue of InterGame