Playtech BGT Sports, a leading provider of omni-channel sports betting solutions, has increased its SSBT presence, signing deals with five new bookmakers and extending with four others.
The new deals are with BG Bet, Wilf Gilbert, Victoria Gate Casino, Sean Graham and Star Sports Mayfair.
While Corbett’s, Toals, Bet Sid, Toolan’s, GR8Odds and S and D have extended their deals. The renewed contracts will see average terminal density levels double in these shops.
PBS’ SSBT offering has helped bookmakers boost incremental revenue and margins in recent years as customers take to the increased choice and functionality, which terminals provide over the traditional over-the-counter service.
John Pettit, managing director for UK, Ireland, Asia and Australia at Playtech BGT Sports, said: “The independent sector has shown it’s ready for the challenges it faces on the high street and embracing the latest in technology and retail trends is key to this.
“The various deals we have signed with new and existing operators alike prove that there is a hunger among independent operators to adapt and thrive in the space, offering their customers the increased range of betting opportunities they now expect.
