A children’s play museum has opened as a fresh family attraction in Al Quoz, Dubai, United Arab Emirates.

Named Woo-Hoo!, the venue opened its doors yesterday. It is the creation of Immersive Experiences (iEX), an investment fund formed to launch and operate entertainment and leisure-based concepts within the Gulf Cooperation Council region and broader MENA market.
The interactive children’s edutainment museum is housed in a giant warehouse close to the iEX Xstrike FEC. It has ten themed galleries all designed to provide open-end play and immersive entertainment to encourage children’s development in a fun environment.
It has Splash Lab, Clever Climber and Splatter Studio galleries and one named Amplify, all designed to support the growth of key skills for kids up to the age of 12.