Merlin is opening a new attraction in the UK seaside town of Blackpool in Lancashire, England.

Picture Courtesy Frederick Warne & Co/Silvergate PPL Ltd.

The company already owns other major Blackpool attractions, including the Blackpool Tower and the Sea Life Aquarium. 

The new site, which is expected to grace the north-west coastline by spring 2022, will cost £1m and feature characters from the Peter Rabbit stories.

It will be adjacent to the Madame Tussauds waxworks museum – also owned by Merlin. The child-friendly new attraction will have tests for children to see if they can attain the secret tree house club.

They will have to "think and move like a rabbit" to make their way around the attraction in a number of challenges.

A new attraction had been teased for the Blackpool seafront earler this year, but it has now been confirmed to be a Peter Rabbit themed attraction.

Kate Shane, regional director at Merlin, said: “We are thrilled to be welcoming such an icon to Blackpool. Peter Rabbit is a well-loved household name for young and old and is globally renowned.

"We are delighted this new attraction concept will be created here in Blackpool first.”