Immersive adventure attraction ParadropVR will soon be available to guests in a new Saudi location.
Frontgrid’s VR paragliding experience will be included as an anchor attraction when state-of-the-art new entertainment centre Tekzone opens at the Red Sea Mall, Jeddah, this spring.
The new installation will be Frontgrid’s second installation in the MENA region and follows a successful first year of operation at VR Park, Dubai Mall. ParadropVR has consistently ranked as one of the top-performing attractions at Emaar Entertainment’s flagship immersive entertainment location since launching there in March 2019.
A further two locations for the VR attraction in the MENA region have already been confirmed for 2020, with installations in the UAE and Qatar set to open later this year.
Globally, recent ParadropVR installations have seen five units launch at Landmark Group’s Tridom FEC at Hyderabad, India (September 2019) and a further four at RW Genting’s Skytropolis Indoor Theme Park in Kuala Lumpur, Malaysia,last month.
A recent booster pack update for the experience includes access to a library of exclusive ParadropVR games and a suite of marketing tools designed to increase operator revenue and repeat rates.
“Frontgrid is delighted to be bringing ParadropVR to Saudi Arabia with Alshaya,” said Matt Wells, CEO and co-founder of Frontgrid. “As a dynamic enterprise with a consistent record of growth and innovation, our two businesses have a lot in common. We look forward to working with them to deliver the very best experience to guests at Tekzone in Jeddah and at future locations across the region.”
“Our goal with Tekzone is to bring together the world’s most exciting indoor attractions, games and immersive experiences to create an innovative, state-of-the-art entertainment space,” said Steven Putzeys, leisure and entertainment operations manager for Alshaya. “ParadropVR is a great fit. We’re looking forward to seeing the reaction when Tekzone Jeddah starts welcoming guests.”
