BANDAI NAMCO Amusement Europe’s Paddington plush series is expected to get a boost with next year's premiere of Nick Jr’s animated series The Adventures of Paddington.
The series, set to air in March 2020, will see Ben Whishaw, who played Paddington in the most recent films, reprise the role of the eponymous bear.
There will also be short-form content, activities and games released on NickJr.co.uk and the Nick Jr app, which are expected to boost BNAE's plush range further.
“Coming off the back of the hugely successful film series, this new animated series aimed at a younger audience is sure to be a smash hit," said Darrell Simmonds, EMEA sales manager, prize division. "And we expect this popularity to be reflected in players’ interest in our Paddington range, which give customers of all ages the chance to take home this iconic British character. It’s likely that operators will see an increased demand for the Paddington range of prizes as this iconic character is brought to new audiences.”
