US-based Nebraska Technical Services, a music and amusement operating company serving Nebraska and Iowa, has joined forces with a local advertising agency to bring paid commercial messages to coin-op amusement screens.
The partnership is working to bring local advertising to AMI Entertainment’s Megatouch countertops, Incredible Technologies’ Big Buck Hunter and TouchTunes’ jukeboxes, all of which can be managed over administrative networks.
NTS has formed a subsidiary, Digital Advertising Media, to work with Check-Inn Advertising, which specialises in producing hospitality magazines and small billboards for areas such as elevators and space in bars, restaurants and hotels, among other public venues, and the new alliance is already signing contracts.
In addition to video games and jukeboxes, the place-based advertising programme from DAM and Check-Inn makes use of AMI Entertainment’s Tap.tv and TouchTunes’ Barfly digital media networks for location television receivers. Barfly wraps an L-shaped banner around broadcast television, while Tap.tv provides private content.
James Kelley, a principal of Check-Inn, has said that the programme treats each location as a micro-market and offers exposure to prospective advertisers on a single-site basis or in large blocks of locations. Speaking with national trade press Vending Times, Kelley said: "Currently, we have 425-plus micro-markets and more than 600 individual touchstones."
For its advertising programme, DAM is targeting three of eight available screen display areas to run the local adverts. The remaining five are devoted primarily to league promotions. Each display area accommodates an ‘ad board’ with five positions. The entire board can be purchased by one advertiser, or may be assembled as a composite of up to five individual adverts.
