A new headquarters for the Novomatic campaign to win a share of the Spanish street market is to open shortly in Madrid.
The company revealed its plans to InterGame at the German trade show IMA where Jens Halle, the managing director of subsidiary company Austrian Gaming Industries, said the new building would be purely for equipment to cover the market in cafes, bars and arcades.
"We will retain Novo Spain's Barcelona offices, which will continue to house the business in Spanish casinos. That market is comparatively small, but we have recognised that the Spanish street market - the 'B' market, as it is known - is very large with over 200,000 machines in operation. That is the sector we wish to expand into."
He said that Spanish machines would continue to be built in Austria and shipped to Spain where the new building would store them before shipping to buyers, but he did not rule out the possibility that Spanish games would be manufactured there.
Over 200 Novoline machines have already gone into the Spanish market and the company is in the course of setting up a network of distributors across Spain. Halle, who is also CEO of Novo Spain, will have Bernhard Teuchmann, a native Spanish-speaker, as his managing director.
