Saudi Arabia has opened its doors to international tourists for the first time by allowing visas for the citizens of 49 countries.
It had previously only offered the entry rights to pilgrims, business people and expatriate workers.
The easing of visa restrictions for those from countries including the UK, US, China, Japan and most of Europe is the latest step for the country to reduce its dependency on an oil-based economy.
The Saudi Vision 2030 plan is to diversify its economy and develop public service sectors such as health, education, infrastructure, recreation and tourism.
This has seen sweeping reforms across the historically ultra-conservative state, resulting in greater freedoms for women and massive projects break ground, such as the Red Sea and Qiddiya projects. With an established FEC and retailtainment market in the many malls and dedicated retail areas across the country, the latest visa move can only be considered good news for the amusement and attraction industry.
While Saudi Arabia is modernising, it is doing so understandably slowly. Decades of conservatism haven’t simply disappeared and, as such, Saudi authorities have also introduced “decency rules” for foreign tourists.
The new code of conduct lists 19 different offences that include dressing immodestly, public displays of affection, taking photos of others without their permission, spitting, littering and playing music at prayer time. Fines can range between SAR50 and 6,000 (US$13 to $1,600).
The government run Centre for International Communication issued a statement that said: "The regulations are meant to ensure that visitors and tourists in the kingdom are aware of the law relating to public behaviour so that they comply with it."
Female tourists are expected to cover their shoulders and knees. However, they will not be required to cover their hair or wear abayas, the long, black robes that Saudi women are required to wear.
