The Rec Room, Cineplex’s FEC brand, is set to open its latest location with a new 3,300sq.m adult play space in London, Ontario.
The London Rec Room, scheduled to open April 30, will be the fifth one in Canada and the first in Southwestern Ontario.
David Terry, vice-president of the Rec Room division of Cineplex, said the venue is mostly targeted at 19-35 year olds looking for a great night out and fodder for their social-media feeds.
“They are not known for what they own, but what they do. They are looking for a fun, premium experience,” he said.
Half of the venue will contain the usual amusement equipment and attractions while the remainder will be occupied by food and beverage considerations.
Cineplex plans to expand to a further 15 Rec Rooms across Canada.
Elsewhere in the city, The Factory, a new indoor adventure park featuring ziplines and trampolines, is set to open this spring.
