Sega Prize Europe introduces its new 2012 collection of prizes and plush this week at the EAG International Expo in London.
Taking influences from fashion and popular culture, it has created a range of prizes that will appeal to all ages. Sega's famous Hello Kitty plush has been updated with a 2012 Gingham style featuring six vibrant colours. New ranges being introduced include So Kawaii, a Japanese Kokeshi plush, detailing beautiful embroidery and unique origami patterned kimono dresses, and a range of Bad Bears featuring flat peak caps and string hoodies.
Also new is a range of Happy Snacks sweet and savoury plush and the MonstAHH! collection featuring special power battle cards. Sega has also added the Tokio 7ins tablet powered by the popular Android 2.3 operating system to its product line-up.
