Seth Davis has been appointed president of Stern Pinball, the world’s largest producer of the pinball games.
Founder Gary Stern will remain chairman and CEO while Dave Peterson will continue as vice-chairman and EVP of the company.
Davis is a lifetime aficionado of pinball, and has spent 21 of his 43 years at the Walt Disney Company and General Electric Company, rising to senior levels with both companies. His tenure at Disney, that lasted 13 years, saw him work in various parts of the operation.
Most recently, he was on the team responsible for the subscription-based streaming services Disney+ and ESPN+. He had previously served in Disney’s financial planning sections and in product management. He was with Walt Disney Imagineering, led the Disney digital games console and PC business and was director of Disney Games’ strategy, market analytics and product planning.
Stern said: “Seth’s appointment will further help secure our future. His experience in gaming, operations, strategy and general management will help us continue our aggressive growth plans. As a life-long gamer, Seth understands the passion of pinball fans and our obligation to serve that growing global community.”
