The Amusement and Music Operators’ Association, the organisation in the US for the operating industry, has changed its logo.

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The new look will be used on all communications tools in both digital and traditional media and advertising. The 70-year-old organisation now has 900 members.

Its president, Jim Marsh, commented: “Our new logo highlights our efforts to build a strong organisation that fulfils our mission of improving the business of those serving the industry while building participation within the association. Our goal for this image is that it becomes synonymous with who we are and what we do together as an industry.”