Virtual reality specialist Hologate will next week introduce new partnerships with popular movie and game brands at IAAPA.

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The company has over 150 active locations across Europe, North America, the Middle East and the Asia-Pacific region, all initiated in the past year. Those locations have already entertained over one million guests. Key to this, said the company, was its distinctive design, compact dimensions and VR multiplayer technology.

Next week the company plans to introduce a line-up of fresh hardware and new games. These will include the new in-house properties Zombyte, a photo-realistic sci-fi zombie shooter and Groove Guardians, a rhythm action game with music tracks and full-body game-play.

The company will also announce fresh partnerships with popular AAA brands in gaming and movies to open up the platform for third-party content. It has joined up with Sony Pictures VR and Rovia Entertainment Corp to bring Angry Birds Movie 2 into the world of VR next summer.

The war movie Das Boot will become a VR game experience on Hologate with the series restarting in the coming year. It has also partnered with WarGaming, creator of the multi-player online game World of Tanks to produce World of Tanks VR on the Hologate platform.