Embed, specialist in cashless business management systems, has expanded its sales team as part of its efforts to grow its global presence.
The company’s North America and South America sales divisions are now led by LaDonna Whitaker (pictured), whose experience includes roles at Expedia, Virgin America and a number of Silicon Valley start-ups.
“It is a thrill to join a company on a mission to ‘transform the business of fun’ and I know that I will be a part of making that happen,” said Whitaker.
Joining her team as sales executive is Susan Hesson, who has over 20 years of sales management and technology experience. Several more appointments will be announced in the coming months, said Renee Welsh, CEO of sister company Solutions Group. “We are completely focused on providing tailored solutions to help operators drive more profits for their business by increasing their revenue, reducing their costs and achieving their business goals,” she said.
"Our ‘customer first’ approach focuses on solutions that enable the optimum consumer experience and it’s the driver behind our development efforts, ‘because when the customer thrives the operator thrives.’ This requires a superior sales function made up of professionals with a proven track record in high technology and SaaS solutions.”
