Armed with creative concepts and its new product line, Bally Wulff is once again set to appear as an exhibitor at the ICE Totally Gaming trade fair in London next month.
In autumn 2017, the Berlin gambling machine manufacturer launched the LUX housing generation on the German market. Interested attendees can test the new games packages at their leisure or explore the many sophisticated technologies behind the LUX housing components, for example the innovative SmartLight system, in a relaxed atmosphere.
Industry players can also look forward to seeing the latest trends for the Spanish market. Alongside Germany, Spain is the most im- portant marketplace for the company. Since entering the market over 10 years ago, year on year the Berlin-based company has gone from strength to strength, steadily increasing its brand presence.
Export manager Willem Korteweg says: “We are looking forward to continuously increasing our market share in conjunction with our partner Unidesa in Spain. However, identifying new target groups and markets is also a key element for us, which is why ICE is extremely relevant.”
In addition to innovations for the terrestrial market, Bally Wulff continues to operate successfully within the online segment and will be showcasing its creatively implemented games in London. The company already has over 50 games to exhibit here, with more in the pipeline for 2018.
For this year’sshow, Bally Wulff has also brought a new stand designer on board. With its fresh design and large-scale concept, the two-storey stand will create "the perfect setting" for an attractive product presentation.
“In previous years, our presence at ICE has proved to be an important waymarker. We are looking forward to the opportunity to present our creative hardware and software solutions to the international market in London once again," said Lars Rogge, managing director. “Those looking to be impressed by a wide range of innovations are therefore warmly invited to our stand, N4-260.”
