Nerf family entertainment centres are headed for China thanks to a recently signed deal.

Kingsmen Xperience, the US-based subsidiary of Kingsmen Creative from Singapore, has tied up with Hong Kong’s Vision High, which will be its exclusive partner in the opening of Nerf FECs within mainland China, Hong Kong and Macau.
The deal marks not only the start of Hasbro’s branded experiences entering the China market, but the beginning of the inaugural relationship between the two companies.
Andrew Cheng, group chief executive officer of Kingsmen, said: “Engaging and experiential attractions know no boundaries, and we are delighted to be able to introduce this entertainment concept into the China market through our partnership with Vision High. We see the China market as an important one. One that has evolved and grown with strong demand for unique, interactive and quality entertainment experiences for consumers. Given Nerf Action Xperience’s unique, engaging environments and play interactions, we are confident that it will be a hit in China.”