Now steadily reopening for business, Dave & Buster’s locations across the US are celebrating with a new campaign platform, "Ding Ding Ding".
It is the first national promotional campaign and is, says CEO Brian Jenkins, the first step in transforming how D&B approaches communications with guests. “Our teams have been creating engaging experiences for years and this new campaign will build upon the emotional capital we have established within our communities.”
In-store flashing lights, high-score announcements and game sound effects to encourage self-esteem among players, is part of the campaign. An injection of positive emotion into the brand is a new initiative at D&B, says Jenkins "and it will be integrated throughout our communications and future guest experiences."
It all began with "Dingfesto", a brand campaign on TV and digital platforms last month and is followed by "Perfect Meg" and other elements in the Ding Ding Ding platform such as fresh photography, six-second social videos and a new design for logo, brand palette, typographic system and secondary graphic language.
“From pitch win to production, the rebrand was executed within the context of the current global pandemic," said Corinna Falusi, COO. “Ding Ding Ding means you are walking out of D&B in a better state. It is a campaign that is purposefully too loud and too much in a time where we could all do with more Ding Ding Ding.”
