Getting people from A to B in a site sounds simple, but how do you do it without breaking the magic?

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ONE of the keys to enticing guests back to a site is to create an otherworldly atmosphere while they are there. Make them feel as though they have left the real world behind and everything is alright. For this to work, everything in the location must be built around this notion.

The problem with this line of thinking is that there are still a lot of practical issues to overcome when running a site and getting many people from one point to another can be a particularly un-magical process.

Read the full article in the latest issue of InterFun