The operator of Dubai Parks and Resorts, DXB Entertainments has announced an increase in Q2 visits of five per cent but a slight drop in the overall H1 visitor numbers.
While Q2 visits were up by 641,000 compared to the same quarter last year, they couldn’t boost H1 numbers more than the recorded 1.4m, a drop from 1.46 the year before.
International guests made up 40 per cent of total visitation with the resorts’ Lapita Hotel (pictured) recording an increase in occupation to 63 per cent, a rise from H1 2018’s 55 per cent.
The region’s largest integrated theme park destination opened its second on-site hotel last month. The 579-room Rove at The Park Hotel forms part of the company’s strategy to have more than 1,300 rooms at the destination by the second half of 2020.
Mohamed Almulla, CEO and managing director, DXB Entertainments, said: “We increased international visitation to 40 per cent of the total visitor mix during the first half of the year, in line with our strategy to drive growth through targeting tourists.
“The ability for international visitors to stay at our destination as part of a bundled hotel package deal is becoming increasingly important, as evidenced by the steady growth in occupancy at Lapita. With the opening of Rove Hotel, we are pleased to broaden the overall hotel offering to appeal to a wider de
