The partnership between Merlin Entertainments and production and investment company Wheelhouse aims to create a range of entertainment content, including TV.
Following the partnership, Merlin’s developments such as Sea Life, Alton Towers, Thorpe Park and others will be considered in developing TV programmes exploring a range of attractions including reality, documentary and game shows, ensuring a wide demographic.
Scott O’Neil, CEO of Merlin Entertainments said: "Currently our guests have to come visit us in person to enjoy the immersiveness of our 140+ theme parks and attractions in 89 cities around the world, but our ambition is to amplify how we bring joy, create connections and make memories for even more than the 62 million guests who visited us in 2023.
"Through creative innovation and storytelling, our partnership with Wheelhouse will allow us to bring a new dimension to our stories, characters and IP on the largest platforms in the world: TV and entertainment programming. Wheelhouse understands and loves our brands as much as we do, and our partnership will help to create entertaining TV programmes that spotlight our diversity of experiences to iconic landmarks.”
Scott Montgomery, CEO of Wheelhouse, added: “It’s a great privilege to develop a roster of new programming around Merlin’s world-famous and iconic attractions, and we’re eager to deploy Wheelhouse’s full arsenal of creative and business capabilities in this partnership. This is what we’ve built Wheelhouse to do, and with Merlin the possibilities are endless; we’re excited to get to work.”
Merlin Entertainments creates experiences for guests across 23 countries globally, with over 140 attractions whie Wheelhouse develops and produces content for television and other media platforms.
