Merlin Entertainments has announced a multi-million pound and multi-territory partnership with the immersive group gaming platform Immersive Gamebox.


Immersive Gamebox, which currently operates 27 play locations in the UK, USA, Europe, and UAE, is an interactive group gaming experience, combining motion tracking, projection mapping, touch screens and surround sound to deliver a 360-degree experience for groups of two to six players, of all ages and abilities.

The partnership will be launched with two initial Gamebox locations in Merlin's existing sites in Sydney, Australia and Oberhausen, Germany by the end of 2023.

There is potential for a roll out plan across the Merlin estate over the coming years including the UK, US and APAC.

Each Gamebox will host eight free-standing Gameboxes per location, each of which can accommodate two to six players per play session, and run games lasting between 30 and 120 minutes.