The Austrian cinema chain Diesel Kino will install Mediamation’s MX4D cinema system in July.
Located approximately 50km from the borders of Slovenia and Hungary, Diesel’s first MX4D theatre boasts 112 seats configured into 28 benches. Nestled within the Raab Valley, the location offers a new form of entertainment not accessible in-home. Jeremy Devine, vice president of marketing for Mediamation, said: “Audiences worldwide are embracing this unique presentation, which enhances carefully selected action, comedy, family and adventure films.”
The seats feature a full range of motion and effects including scent, wind, neck and leg ticklers, seat vibrations and air and water blasts that enhance Hollywood’s latest releases. Moving beyond standard 3D, they utilise Mediamation’s newly patented EFX armrest, which allows for every customer to have a better experience. Additional atmospheric effects include wind, fog and strobes. “Offering MX4D to our guests allows us to be at the forefront of cinema technology,” said Wolfgang Brandner, marketing director for Diesel.
Upcoming releases in MX4D, at select theatres, include: Disney’s Toy Story 4 and the live action Lion King, Warner Bros Annabelle Comes Home and Sony’s Spider-Man: Far From Home. In addition to these Hollywood blockbusters, MX4D programmes select regional and national releases in native languages.
