The US Patent and Trademark Office has granted the interactive technology manufacturer MediaMation a patent for its cinema seat offering entitled “systems and methods for fluid delivery of seat systems.”
The new system offers a cinematic experience that aims to immerse the moviegoer in the film's environment. To help achieve this, the seat’s new armrests have the capability to emit wind, air and water blasts and scent effects on cue to MMI’s 4D motion EFX seat programming. This replaces the need for setting up a network of fans throughout the theatre that would traditionally serve the purpose of helping create these effects.
“We are very pleased that the US patent office agrees that our EFX armrest is a unique technology that we can add to our products,” said Dan Jamele, chief innovation technology officer. “It allows for every customer to have not only a better experience but the same experience across an entire theatre.”
According to Jamele, this innovation will save money in a theatre's overall installation costs. "This is in keeping with the company’s ongoing mission to offer cost-effective, user-friendly solutions to attractions and cinemas throughout the world,” he said.
