Mediamation has installed its MX4D theatre into two Cineplexx cinemas in Serbia.
Located in the capital, Belgrade, Cineplexx’s second MX4D theatre boasts 100 seats configured into 25 benches.
“Working with Cineplexx on additional theatres only solidifies the great relationship we’ve formed,” said Jeremy Devine, vice president of marketing for MMI.
The third MX4D theatre, featuring 15 four-seat benches, is located in Vojvodina’s Novi Sad. “After the great interest generated by our Graz MX4D location, we are proud to have partnered with Mediamation on our two additional theatres. As an innovation leader, Cineplexx feels responsible for offering the best film experience to our visitors, providing an ideal destination for unforgettable fun and technological experience,” said Cineplexx CEO Christian Langhammer.
The seats for both installations feature a full range of motion and effects to enhance Hollywood’s latest releases. Moving beyond standard 3D, they utilise MMI’s newly patented EFX armrest, which allows for every customer to have a better uniform experience across an entire theatre. Additional atmospheric effects include wind, fog and strobes.
Pictured: Snow effects in MX4D theatre
