Player One Amusement Group has installed a new revenue share arcade at the JW Marriot Phoenix Desert Ridge Resort and Spa in Phoenix, Arizona, US.
Copper Alley Games + Bar + Bites is a new climate-controlled arcade that P1AG says blends with the brand’s “stay elevated” promise. It has transformed a former restaurant into a vibrant games room which includes Extreme Shot Basketball and Big Wave Air Hockey, alongside an eight-player Pac-Man Battle Royale and head-to-head Fast & Furious racing games.
For more immersion, players can embark on a virtual adventure with the Rilix VR coaster and Godzilla VR, or they can collect tickets and win prizes with redemption favourites such as SpongeBob Pirates: Bikini Bottom, Bop It, Racoon Rampage and more.
The arcade joins the existing line up of attractions at the resort, which includes a water park, golf club and spa.
Brandy Staab, resort manager at the venue, said: “When we opened the new AquaRidge WaterPark at our Desert Ridge property, we knew we wanted to create a complete experience for families - something beyond the slides and poolside fun. Repurposing an underused restaurant space into Copper Alley Games + Bar + Bites was the perfect opportunity.
“Through a revenue share partnership, we were able to bring in a high-quality arcade experience while sharing both the investment and the upside. The result? A vibrant, modern arcade and dining space that’s become one of our most popular amenities. Copper Alley blends nostalgia, gameplay, and elevated bites in a way that keeps families on property longer and coming back for more.”
