One of the major hits at the last IAAPA show in Florida, ICEE Slush Rush, was brought to the EAG in London, UK, by Bay Tek and presented on the Crown Direct booth – the company is the distributor.
Bay Tek international sales manager Mark Lenske travelled with the game for its European debut.
“We expect to be shipping to Europe in April, just in time for the summer season,” said Mark.
They also displayed the Goatz ‘n’ Ropes in single-player format.
This was an adaptation of the two-player Goatz ‘n’ Ropes but with a smaller footprint and lower cost option for locations.
Axe Master was played non-stop through EAG, said Mark. “Although it was launched right after the pandemic in 2020, it has been very popular, permitting players to throw rubber axes at the target.”
He said that EAG appeared somewhat smaller to him with fewer attendees but that said, the attendees were of better quality.
“It remains important for us to exhibit at EAG with our distribution partners.”
