Major US operator Main Event, which has tenpin bowling as its anchor attraction, is to install QubicaAMF’s Bowler Entertainment System - BES-X - and Center Management System, Conqueror Pro, in all of its locations.
This will include in new centres to be built across the US, as well as upgrading existing locations.
“Our goal is to work with industry providers for the mutual success of our companies and to drive the future of bowling entertainment,” said Charlie Keegan, Main Event CEO.
“The positioning and features of BES-X will enhance our guests’ bowling experience and solidify our position as the leader in bowling-anchored entertainment.”
Main Event is based in Dallas, Texas, and its operation is led by bowling but also includes other attractions such as laser tag arenas, rope courses and often as many as 100 games, plus food and beverage – including full bar.
Pat Ciniello, chairman at QubicaAMF added: “We share a similar philosophy and passion for innovation as Main Event.
“We both want to grow the industry and deliver a better guest experience. BES-X was designed to do just that, to dramatically increase the appeal of bowling by delivering to each consumer group what they need to have more fun.”
Main Event is part of Ardent Leisure of Australia and its US locations range in size between 48,000sq.ft and 75,000sq.ft.
Image: The BES-X system in operation.
