Sureway Gaming, a manufacturer and supplier of games for the amusement and gaming industry based in Illinois, has been appointed as a new US distributor for Magnetic Cash products.

Sureway

The agreement between both companies was reached during the pandemic and formalised on October 27. It allows for immediate domestic support and sale of all Magnetic Cash products in the US.

In search of the extension of its network, cashless solutions supplier Magnetic Cash proposed to find a new strategic partner in the US market. It established an alliance with Sureway Gaming, facilitating the sale, support and service of its products more quickly and efficiently for FECs, small operations, outdoor fairs and barcades.

Santiago Perez, Magnetic Cash’s business developer, stated: “We believe that it is the right time to start a new strategic alliance in the US market and no doubt Sureway Gaming will provide a familiar presence for sales, parts and service. The pandemic has accelerated the need to implement cashless systems, as the use of e-tickets and the incorporation of a self-service kiosk.

“Magnetic Cash offers an easy-to-use system, with no monthly fee, at an affordable price, and without the need to invest in expensive hardware. That’s the kind of flexibility that US small and midsize operators need to make the important switch to a cashless system.”