Player loyalty points are now going to be available at Majid Al Futtaim’s entertainment venues, including its iconic Magic Planet FECs

Player loyalty points are coming to MAF's entertainment venues

The Dubai-based shopping malls developer is introducing its loyalty programme into Saudi Arabia and players will be able to earn and redeem points at any of the MAF venues throughout the kingdom.

The programme, named Share, has already been operating in the UAE since 2019. Saudi players can also now earn and redeem points in the FECs and cinemas (the VOX chain) at over 3,500 outlets in the UAE and KSA.

Every ten points equals one Saudi riyal and they can be spent anywhere within any of the locations, including on the Magic Planet website. There are a number of other exclusive member benefits, including discounts, personalised offers and special movie screenings and events.

Mohamed Al Hashemi, country head at Majid Al Futtaim Leisure, Entertainment, Cinemas and Lifestyle in Saudi Arabia, said: “Our guests are at the centre of everything we do and, the launch of Share in Saudi Arabia is fuelled by our obsession with customer experience at Majid Al Futtaim. Share is the first-of-its-kind entertainment rewards programme in the kingdom and offers an effortless and instant way to earn and redeem points across a portfolio of brands as well as member-exclusive benefits.

"Over the coming months, we will be expanding the offering beyond entertainment into additional experiences and categories as well as adding further features so that guests have even more opportunities to enjoy instant rewards as part of our continuous improvement strategy.”

Al Hasemi is pictured here with chef Mona Mosly.

The launch of Share is in response to results from a recent survey that demonstrated a strong demand for a loyalty programme in KSA, with nine from 10 respondents stating that they wished to become a rewards member. In a soft launch phase in July, more than 25,000 members joined Share and 9,000 transactions were made in a one-week period.