Luminous Show Technology has secured funding to develop new immersive technology for location-based experiences, VR and other augmented attractions.

Luminous has received the funding from the UK government

£500k of match funding comes from the UK government as part of the Innovative UK Smart Grants programme and will be spent on developing alternative haptics technology for the post-pandemic world.

Mike Badley, engineering director and co-founder of Luminous, said: “To win the Innovate UK Smart Grant is a tremendous boost for Luminous, especially knowing how competitive the application process is.

“This development could bring about a next-level sensory experience for VR users. We’ve worked closely with VR vendors and can see an opportunity to deliver a fourth sensory dimension in a completely new way.

“Our technology seeks to overcome the operational and physical challenges for VR operators. Thanks to the Innovate UK funding, we will be able to fast track this technology.”