A concept developed 25 years ago is being brought to the UK market by a Yorkshire-based tech firm.
The idea for the world’s first interactive wall for sports training and gaming was first devised by Pete Oliver, but has now been taken up by Fired up Technologies.
It is moving forward with supplying interactive wall technology to the UK market from Ludus Interactive.
The new venture is a contemporary product development company, specialising in offering a range of technologies all aimed at encouraging people to be more physically active through using interactive gaming.
Oliver, an ex-miner, first came up with the idea in 1995. The product, originally named SoccerSquash, aimed to harness sports and present them in a controlled and accessible manner.
Unfortunately, after years of trying to make SoccerSquash commercially viable, Oliver was unable to gain traction with the concept. Fired Up Technologies has since has met up with Oliver and is pushing the project forward.
Daniel Edley, from Fired Up Technologies, said: “In today’s society, interactive touch technology is native for lots of people and therefore combining it with gaming to create a gateway for participation in physical activity is the way forward.
“Peter saw this over 20 years ago which is pretty impressive, as interactive touch was not common in everyday life then.”
