In a crowded marketplace, suppliers and operators are always looking to stand out from the crowd.

Licensing

IT isn’t always easy to get your product noticed ahead of the many alternatives, but one way many companies choose to do so is through the use of licensing.

Licensing a popular character or brand can give a product an edge in a world filled with imitators and competition, and is being increasingly utilised across a number of sectors by more and more manufacturers and operators.

Read the full article in the June issue of InterGame

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