US music platform provider TouchTunes has confirmed the conclusion of a deal with UK distributor Leisureplay that will see the specialist independent operator add a further 100 Playdium jukeboxes to its estate.

Playdium deal

The deal is the latest breakthrough order for what is regarded by some as being the industry’s smartest and most successful jukebox.
 


Toby Hoyte, TouchTunes’ sales and marketing manager, believes there is now a real sense of momentum driving Playdium. He explained: “We launched Playdium in the UK  a year ago and Leisureplay was one of the very first operators to commit to the product. Specialists such as Leisureplay represent the hardest potential customers to convert due largely to the depth of knowledge they have built up over the years and their understanding of what will work and what won't. “

He continued: “The market looks to and listens to companies such as Leisureplay and when managing director Marc Bird described the Playdium as being a ‘game changer’ last November, you know his opinion will count in terms of shaping opinion.


“Since then we have made some changes to the business model, not least the removal of fixed music fees that the industry has long wanted, the introduction of deferred terms giving operators the chance to pay for the jukebox out of the cash box at £14.50/week with no capital outlay and the introduction of an 18 per cent share of the cashbox, all of which we feel have made Playdium relevant to operators of all sizes.”


Confirming his commitment to Playdium Bird, said: “As specialists in the sector we probably know more about the market than most and are always looking for new opportunities to make music profitable. Playdium is simple to use and has demonstrated that it can be sited anywhere. As such, I stand by my original opinion that it is a real game changer enabling more pubs and clubs see the profit potential of the jukebox."