LAI Games and Sega Amusements International have extended their existing sales agreement in Europe.


The deal will see Sega Amusements take on European distribution exclusively for LAI Games with the addition of adding the UK to its territory list.

The two companies have been working on a non-exclusive basis for the past four years across Europe.

In a joint statement, LAI Games CEO Mark Easte and Sega Amusements CEO Paul Williams, said: “We’re excited at the prospects ahead and see the synergy between the two brands key to future success.”

LAI Games will be at IAAPA Orlando in Booth 731 this week with a range of new products to add to its titles such as the Asphalt Legends franchise and Virtual Rabbids.