Ladbrokes Australia has agreed a two-year extension to its current agreement with iSport Genius, which sees the bookmaker taking iSport Genius’ consumer-facing data product for a total of five years.
The co-operation began in 2016 with an initial three-year deal.
Nathan Rothschild, partner and co-founder at iSport Genius, said: “We are very pleased to see that our collaboration with Ladbrokes Australia has been such a success in drawing in the punters to our unique sports-data and betting insight offering.
“This deal extension, particularly with a significant amount of time remaining on the original contract, is a great testament to the work that has been put in by both companies to provide a truly engaging data offering to Australian punters.”
