More details have been released on next month's Saudi Arabia networking event being organised by trade association MENALAC for Riyadh on December 5 and 6. It will be held at the Holiday Inn Al Qasr in the Olaya District of the city.


The trade body’s first Saudi event is pioneered by leading industry professionals from the MENA leisure and entertainment sector, to educate and update participants on the new opportunities that are available that will transform the leisure and attractions business in the country.

The event and panel discussion will address key industry sectors such as theme parks, tourist and visitor attractions, family entertainment centers, and cinemas. The prime aim is to bring together authorities, investors, stakeholders, developers, senior and middle management executives from regional governmental agencies, leisure facilities, retail and real estate developments under one roof to better understand and capitalise on the new opportunities now available in the sector. Top industry stakeholders with a rich, established international presence have already confirmed their speaker participation at the event. 

Day one will cover CEO conclave panel discussions on the status of the leisure busines, past, present and future, presentations on the new vision for leisure and entertainment in KSA; cinemasa; safety standards for realising safe family destinations and using technology to enhance guest experience. Following this there will be a networking dinner organised by the event hospitality sponsor, the Al Hokair Group.

On day two, attendees and speakers will embark on half-day visit to leading locations in the capital, including Al Hokair Land, Snow City, Saffori Land, VOX cinemas, Magic Planet, Sparky’s at the Panorama Mall and Al Hokair Time, for a practical evaluation of the market. MENALAC will be providing visa assistance for those who require it and have secured preferential accommodation rates for conference guests at the Holiday Inn, where the event is taking place.

The event is by invitation only and Al Hokair and Al Othaim Group are the prime sponsors.

Click here to register