When it comes to family entertainment centres, no-one is more important than the youngest members.


YOUNGER children are very discerning customers. Anyone who has ever tried to give vegetables to a toddler will know that they have firm views of what they like and what will not be tolerated. These pint-sized dictators rule the roost and anything that keeps them happy and entertained will be welcomed by the whole family.

Tiziano Tredese from Elmac has plenty of experience in dealing with his younger customers and explained: “Children are definitely the most demanding, when it comes to choosing the game they want to play. At three-years-old, they tend to choose only interactive kiddie rides with a monitor and possibly tickets. When they are a little bit older, they are more competitive and they like sports games.”

Read the full article in the January issue of InterGame

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