Sala Entertainment, the Saudi-based FEC operator, has unveiled another new entertainment concept.
Under the general slogan: “One Team, One Dream”, a succession of locations is opening up in Saudi Arabia by an organisation already famous for its Billy Beez brand of venues and led by Mohamed Attia.
The latest is an all-new concept, Jumping Beez, which has opened at the Nakheel Mall as a standalone project. It is a unique trampoline park, full of jumping-related activities.
Attia said: “This will comply with the current Saudi trend towards helping kids to enjoy healthy exercise. In addition to the traditional trampolines there are jumping obstacles, dodgeball, a foam pit, Aeroball, a Slam Dunk game and a Waterfall Jump. It all fits with kids aged between three and 14.
“The kingdom is gradually moving towards its objectives under the Saudi Vision 2030, that will see the country open up to a much wider tourism audience with accompanying entertainment and leisure activities. This is why we have hit on the company slogan of One Team, One Dream."
Now Attia wants to drive Sala Entertainment forward to new heights, with ambitious plans to expand the leisure sector over the entire kingdom.
Sala Entertainment already has a chain of Billy Beez, KidZania and Octo City in its portfolio. Jumping Beez is a new concept so that the group of brands will offer something for toddlers, kids and entire family units, providing an ultimate entertainment destination.
