Games developer JPM has signed an exclusive licensing agreement with popular UK comedian Al Murray. The partnership paves the way for the development of a whole range of games under the popular TV comedic character The Pub Landlord.

JPM’s COO Carl Johnston said: "We are delighted to secure the services of Al Murray and his famous alter ego, The Pub Landlord. We plan to release a number of UK Category B and C games designed around this iconic character; it’s a perfect fit for this market."