JPM has launched Double Dough Seven, a new Cat C game under its Crystal brand.

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The new title, which is a three-reel lapper style AWP game, will be available in the company’s Horizon cabinet.

“The Crystal brand is an important component of our continued support strategy for the UK Category C sector,” said JPM’s Paul Bursnell. “Synonymous with value for money, it also represents a range that doesn’t compromise on quality or earnings potential and Double Dough Seven will be premiering under the Crystal banner.”

Bursnell revealed that reaction to the new title already been positive, with firm commitments obtained from leading operators.