Zitro, a multi-national leader in video bingo games, has appointed James Boje as executive vice president international.

The company has an important presence in the European, Latin American and North American markets and Boje will lead the ongoing international expansion strategy. He has more than 25 years of gaming industry experience across multiple sectors of vending, manufacturing and operations. 

His most recent role was vice president of retail and gaming for Europe, the Middle East and Africa at MEI and prior to that he served separately as managing director of IGT Africa and IGT Europe.  Boje began his career in South Africa, where he held management roles within Sybertronix Gaming, Score-A-Lot and an extensive tenure with Sun International. Johnny Ortiz, president of Zitro, said: “We are excited to have James Boje join the Zitro family. James has an extensive gaming pedigree and Zitro can leverage his experience as we continue to expand Zitro’s presence globally.”