Leading cash handling equipment provider Innovative Technology Ltd has struck a deal with a new trading partner, Budelmann Elektronik.
Budelmann is based in Germany and specialises in electronics and embedded systems, software solutions and consultation services. The company was founded in May 2010 by Christoph Budelmann was joined by Jeannine Budelmann on the management team in 2012.
Commenting on the partnership, Thorsten Labusch VP of sales & business development RKB at Innovative Technology said: “We have had a long-standing relationship with Budelmann for several years. In the past they have developed a couple of components for our products, so they understand our product range well.
“Although a German company, both Jeannine and Christoph have strong relationships in France within the electronics industry, so we are keen to draw on this experience and work with Budelmann to expand our presence in the French marketplace.
“We have strengthened their knowledge of our products with extensive training at our German office. Budelmann are fully equipped with the information they need to market, sell products and provide support on our behalf and French speaking employees will provide first level support to customers across the region.”
Jeannine Budelmann, managing director, Budelmann Elektronik commented: “We have been working with Innovative Technology and integrating ITL products since 2010 and so we have developed a strong relationship with them. We have been closely following and supporting the company’s growing success and are pleased to become one of their official trading partners.”
