A Smurf-themed amusement park is set to open in Chengdu, China, within the next few years, according to online sources.
Development firm Chengdu Teda Sino-Europe Construction and Smurf-brand owner IMPS plan to open a Smurf theme park, according to a report from DTZ Asia Property Market Update. With investment of YEN20m, the theme park is set to open in the next three to five years and is part of a bigger plan to build tourism in the area.
While the Smurfs were popular in the 70s and 80s they have faded from the spotlight more recently. However, with Sony Pictures’ Smurfs 3D-animation and live-action feature film due to debut next August, the Belgian franchiser of the Smurfs is waiting to see if the small blue creatures, who celebrated their 50th anniversary in 2008, can make a comeback.
In China, the Smurfs marketing plan includes releasing Smurfs-themed books, music, clothing and toys by early 2011. In addition, Hainan Airlines will create a Smurfs plane for its Brussels-Shanghai non-stop flight.
